Logonom is in the logo business and has been over 113 years. Confused about logos and how they work? Take a look at this…

Saul Bass on Making Money vs. Quality Work Paul Rand Interview (1 of 3) “People don’t understand how or why a logo is designed… People think that the important thing about a logo is that it illustrates what the business does, or what it represents – which is nonsense.” -Paul Rand Paul Rand Interview (2 [...]

Jimmy Winkleman, a college freshman, has created a clothing line with a logo that looks like the reverse of The North Face logo and instead says The South Butt. Funny, right? Well, not according to The North Face, a popular clothing company, who has decided to take legal action in the form of a cease [...]

Batman has been with us for 70 years now and over his life span has undergone many makeovers in many forms of media. In print from Bob Kane’s original drawings to Jim Lee’s tight pencils; in live action from Adam West’s campy rendition, to the dark Christopher Nolan interpretation. When a new artist inherits this [...]

Many have no doubt noticed your local Starbucks coffee cups have been sporting the company’s logo from years past. It’s part of an interesting trend in logo and visual identity nostalgia. Sports teams have been doing the same thing for years with their jerseys and in turn selling much more merchandise. Whether or not Starbucks [...]