The brain is wired for graphic design. Throughout human evolutionary history our brains have developed to react to visual stimuli. Knowing how the brain interprets visual information can greatly assist communicators in getting their message across effectively.
We’ve previously learned how good design makes you happy. Now let’s learn how good design creates meaning.
Tom Wujec, a […]

Koi Source, Inc. is a company based in northeast ohio specializing in selling koi fish and high end landscape designs and builds. Recently we partnered to create a new brand identity for the company. Below is the result.

These folks have taken the word branding quite literal and tattoo’d themselves with their favorite brand logos.

But the ultimate expression of brand loyalty, brand idolation, is a logo of a brand tattooed on your body. Here’s 80 well known brands, tattooed on lifelong brandidols, found on the internet. Can’t imagine they were all drunk.
Visit Vibe […]

Sydney based designer Christopher Doyle has created an Identity Guideline manual for himself. He pokes fun at the typically dry and demanding yet essential documents that define brands.

My favorite page is the incorrect usage of “tucking and tying.”

via @issue

This week reillypainting.com, a website that I’ve been working on for the past 6 months or so, went live.
The site was built in collaboration with the wonderful employees at RPC and also Will Clarke of Clarke Web Designs.
In addition to a cleaner and more organized look than their previous site. We were also able […]