Atlanta-based firm Matchstic has designed a beautiful PDF illustrating the difference between two types of marketing strategies: a shotgun and sniper. Shotgun marketing they say is a hit or miss situation but can be done quickly. While sniper marketing is rare and takes careful planning and lots of time. It’s clear that they are sniping up some business with this strategy.
Tags: Atlanta · Branding · how · marketing · Matchstic · Pdf · shotgun · sniper3 Comments
My name is James Kurtz III; I am a graphic designer for hire based in Northeast Ohio. Welcome to my website. I invite you to take a look at some work examples in my 
3 responses so far ↓
Hit or miss? If you miss with a shotgun, you’re an idiot. Bad example.
Andrew,
Ha! That may be true. But I think the point is that yes, you may hit your target with maybe 10% of the shot, but 90% is going to miss.
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