Pairing type can be a daunting task for even the most seasoned of designers. Proper combinations can make a design, while poorly chosen pairs can break it. H&FJ, creators of the now ubiquitous Gotham and typographers extraordinaire, have put together a guide with four ways to mix fonts. Its the interplay between fonts that gives them [...]

Atlanta-based firm Matchstic has designed a beautiful PDF illustrating the difference between two types of marketing strategies: a shotgun and sniper. Shotgun marketing they say is a hit or miss situation but can be done quickly. While sniper marketing is rare and takes careful planning and lots of time. It’s clear that they are sniping [...]