Graphic Design Test

November 5th, 2009
by James Kurtz III

Andy Rutledge has composed a nice little graphic design test on his site that I encourage all designers to take and all non-designers to read. The test asks questions about design fundamentals that highlight the difference between creativity and design. Rutledge also aims to illustrate that many designers today are not designers in the traditional sense but instead are simply being creative.

Creativity is not design. Creativity has nothing to do with design. Creativity is bound by no laws, rules, or strictures …which is perhaps why it’s so intoxicating (sometimes to the point of delusion). Design, on the other hand, is based entirely on math, psychology, human perception, and a host of rigid rules and laws that can be broken by only a highly skilled few. Those unfamiliar with these laws and rules, and the associated sciences are by no definition designers.

Here is a sample question from the quiz.

21. Compare the layouts below. Which one possesses a clear hierarchy of information? How is this accomplished? In what other ways could the same effect be accomplished?

Graphic Design Test Sample Questions

There is no answer key and most of the questions require an essay to answer. However, getting the answers “right” isn’t the point. For most designers the test is a good refresher and for some a wake-up call. Non-designers can benefit from taking a look as well as it offers insight into the thought process behind graphic design which goes deeper than most people consider.

The test gave me a warm flashback to my days in design school. Hopefully it does the same for you.

link


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Happy Halloween

October 30th, 2009
by James Kurtz III


Happy Halloween everyone! These Jack-o-lanterns are currently on our front porch. We’re ready for some trick-or-treaters. I did the one on the left, and Laura did the one on the right.

Hope everyone has a fun and safe holiday.


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Rory Sutherland: Life lessons from an ad man

October 16th, 2009
by James Kurtz III


Sorry to post two TED videos in a row, but this one is just too good not to share. Self-proclaimed “ad-man” Rory Sutherland takes us on a humorous journey and shows us some examples of how perceived value works and why it is under utilized in today’s society.


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Stefan Sagmeister: The Power of Time Off

October 7th, 2009
by James Kurtz III

Living legend and graphic designer Stefan Sagmeister shuts down his studio in New York City for one year every seven years. During this period he and his staff travel and spend time working on projects of a personal nature. In this TED speech Sagmeister explains that the time off has led to innovation not only in his own firm but in others as well. By the end it is clear, we should all take a sabbatical.

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