Sydney based designer Christopher Doyle has created an Identity Guideline manual for himself. He pokes fun at the typically dry and demanding yet essential documents that define brands.
My favorite page is the incorrect usage of “tucking and tying.”
via @issue
Tags: · christopher doyle · funny · graphic design · humor · identity guidelines4 Comments
My name is James Kurtz III; I am a graphic designer for hire based in Northeast Ohio. Welcome to my website. I invite you to take a look at some work examples in my portfolio; read client testimonials and see who I have worked with; get to know me by reading my short-biography; and search through my writings on various graphic design topics. You can also 
subscribe to the blog in your favorite reader or join my e-mail notification list:
4 responses so far ↓
I like Clearance Space and the exception.
Ha! Yeah, I know. Great stuff.
Chris has always been a bit like this, for as long as I have known him. But it certainly gave him a fun break from corporate guidline manuals!
And he has now picked up an AGDA award and a yellow D&AD pencil for it, so it really is popular with a LOT of designers.
Nick,
Thanks for stopping by. I can see why it’s so popular with other designers. It’s a great idea and a wonderful execution.