Sydney based designer Christopher Doyle has created an Identity Guideline manual for himself. He pokes fun at the typically dry and demanding yet essential documents that define brands.

My favorite page is the incorrect usage of “tucking and tying.”

via @issue

This week reillypainting.com, a website that I’ve been working on for the past 6 months or so, went live.
The site was built in collaboration with the wonderful employees at RPC and also Will Clarke of Clarke Web Designs.
In addition to a cleaner and more organized look than their previous site. We were also able […]

Atlanta-based firm Matchstic has designed a beautiful PDF illustrating the difference between two types of marketing strategies: a shotgun and sniper. Shotgun marketing they say is a hit or miss situation but can be done quickly. While sniper marketing is rare and takes careful planning and lots of time. It’s clear that they are sniping […]