Most people I know, myself included, pick a bottle of wine at the store by the design of the bottle and label. There’s absolutely nothing wrong with this practice, in fact I think it’s rather fun.
Gary Vaynerchuk of Wine Library TV enlisted the help of graphic designer Strat Parrott to pick some bottles to taste. While the conversation revolves around the taste of the wine it is interesting to hear a designer talk to a wine expert about the packaging and why he chose those particular bottles.
Below are some bottles that I would certainly pick up at the store based on the design alone (via The Dieline).
For those of you unfamiliar with Wine Library TV, it is a daily video podcast where the energetic and entertaining Vaynerchuk tastes wines and talks about the NY Jets. The internet TV studio Revision3 has recently started taking Vaynerchucks long sprawling video posts and editing them down to 5 minutes or less. They do a nice job of editing and adding appropriate imagery.
Tags: bottle · gary vaynerchuk · label · label design · ny jets · packaging · revision3 · strat parrott · video · wine · wine library tv5 Comments
My name is James Kurtz III; I am a graphic designer for hire based in Northeast Ohio. Welcome to my website. I invite you to take a look at some work examples in my 
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[…] James Kurtz III wrote a fantastic post today on “Picking a Wine by the Label”Here’s ONLY a quick extractMost people I know, myself included, pick a bottle of wine at the store by the design of the bottle and label. There’s absolutely nothing wrong with this practice, in fact I think it’s rather fun. Gary Vaynerchuk of Wine Library TV … […]
Wow - I’d buy them just to look at - don’t think I’d even bother drinking them!
Agreed!
Six Seeds is my favorite.
I am so glad to hear that I’m not the only one who picks a bottle of wine based on the bottle and label!!
@Lucinda
Wine experts and enthusiasts may not like this practice, but the other 99% of us sure do!