Dear Jane Sample has started an interesting trend among bloggers, she has documented one day of her life by stamping time with logos. The idea has caught on and many other sites have contributed. Another I particularly like is from Logo Design Love.

The fascinating dialogue that takes place between the brands and the consumers logging their time creates a strikingly personal character profile. Try browsing some of the links below and you will be able to distinguish where the blogger is from, whether they are hygienic or not, what type of fashion sense they posses, what they do for a living, even whether or not they are sexually active.

For example in the image above from Dear Jane Sample’s original post we can tell from only several morning hours that the person logging is a clean, tech-savvy, cat-loving, business-woman who wakes up fairly early and is most likely successful. That analysis is straight forward and we haven’t even gotten past 8 a.m.

Brands are defined by what their users say they are (see previous post), however in this case it’s the brands telling us who the people are.

How do brands define you?

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Tags:   blogging · brands · internet · journal · logos · tags · time · timelineNo Comments